Attention: Business Leaders, Managers, Coaches, Trainers, HR Professionals

LAB Profile Practitioner Training

“Imagine having a quick way to assess people without a lengthy, expensive online questionnaire”

There you are, sitting in a meeting that you thought was going to be straightforward and suddenly you realise that two key players are beginning to disagree. Voice tones have shifted, the atmosphere feels different and you can see they are gearing up to defend their respective corners.

And yet, you know that, deep down, they both want the same results. Why are they not in agreement? What is going on?

Or you’ve had a great conversation with a client or prospect. They were giving some obvious buying signals and you could tell they liked your proposal.

And then…

… they didn’t buy. Did you do something wrong? What is going on?

If you’re serious about understanding people and bringing out the best in those around you, let me introduce you to the LAB Profile…

The LAB (Language and Behaviour) Profile…

…is a totally different way of making sense of the differences between people. If you’ve enjoyed using traditional psychometrics (and even if you haven’t), you’re going to love this!

What difference would it make if you could:

Decode what really motivates someone by listening to their everyday conversation?
Choose between the shortlist of candidates for a job, by picking the person who will thrive in the environment and be motivated by the work?
Predict who will work effectively at home and who really needs to be in the office?
Present organisational and work-based changes in a way that engages and enthuses everyone?
Resolve ‘personality clashes’ that threaten the wellbeing of the team and endanger the success of a project?
Adapt to new situations readily and help others to do the same?
Take the right steps to convince someone and ‘make the sale’ every time?

The Language and Behaviour (or LAB) Profile

The LAB Profile is a totally different kind of profiling tool.

It works on your observation and experience of the person you want to profile. NOT their self-perceptions
Because it’s done by expert interview, it’s very hard for the person being profiled to give anything other than a true reflection of their patterns
The profiling interview is an engaging and interactive process – people ENJOY the experience
The process is flexible and easy to learn.

This is your opportunity to discover the LAB Profile and how to use it to increase your influence, to inspire and motivate the people around you and to create deeper, more meaningful connections with the people who matter to you.

But I’m getting ahead of myself…

The LAB Profile has many and varied applications. It’s not just about figuring out what makes someone ‘tick’. And to get the benefit of all these possibilities, we need to start with the basic profile. It’s at the heart of everything that we can do with this powerful tool.

The LAB Profile is totally different from most types of profiling tool:

It works on external observation and experience of the person being profiled. NOT their self-perceptions, as in most psychometrics
It uses the hidden patterns in everyday language and behaviour that are the key to really understanding what makes someone ‘tick’
It recognises that a person can behave differently in different contexts
It makes sense of a person’s reactions, even when they seem to be acting ‘out of character’
It is completed through a casual conversation or interview, using a set of strategic questions
You can select elements of the profile to use, you don’t have to do the whole thing every time
There are no ‘per-profile’ costs. Once you’re trained to use it, profiles are free!

Literally, the Profile is a set of questions, used by an expert interviewer (that could be you after you take this training) to decode the structure of thinking and communication that underlies a person’s behaviour in a specific context such as work, learning, playing sport or making a presentation. Once we have the answers to the questions, we can predict what kind of language and behaviour the person will use. Which means that we can communicate effectively with that person.

Here’s a video clip of me using the LAB Profile with Debbie, one of Brilliant Minds’ Associate Partners. You can see that it can be done quite conversationally. The real value comes at the end, when we use the insights from the LAB Profile to find a way forward where Debbie had been feeling a bit stuck…

If you’d like to discover your own LAB Profile click here to book a one-to-one session with me…

https://academy.brilliantminds.co.uk/product/discover-your-lab-profile/

What the LAB Profile can do for you…

By focusing on how people talk, rather than what they talk about, The LAB Profile enables us to understand.

What motivates a person
How a person processes information to secure understanding and appreciation
The conditions that enable a person’s greatest productivity
How a person becomes convinced about something

When we asked previous attendees what they thought the benefits of the programme were
- in a nutshell - they told us...

You can better understand the people you interact with and predict what they are or are not capable of.

Govin

The course will help you understand insightful and fundamental aspects about your team/company culture, which could be a game changer in better understanding and creating change in the team.

Kristin

When you learn about how people are wired for their patterns, you’ll understand your limitations in communication and influence how you can get better results by rewiring your communication. LAB can be easily weaved into coaching, finding right fit career, improving gaps in communication.

Joseph

A user-friendly yet powerful tool which can be easily applied in all situations at work and in our lives.

Candice

You will really learn more about why people behave in a certain way.

Cheng Keong

LAB Profiling tool allows you to understand how a person thinks and behaves. This understanding helps build a better rapport and deeper relationship with others.

Bernard

We are able to understand traits about ourselves through the use of a systematic tool as well as discover about others, thus helping to have more meaningful relationships at work or any context that we wish to apply in.

Stella

Personal transformation and shift for oneself.

Peter

You can never really know about yourself, much less about other people. These tools help to uncover your work patterns; what drives you or makes you tick and learning about others will definitely help in your work life too.

Fazlina

It’s a practical way to find out the motivation of the people you interact with and increase the buy in easily.

Stacey

Practical lesson on profiling yourself and others. Fun and engaging.

Desmond

Understanding each other’s motivation traits and working traits can enhance ability to work together and reduce tension. It is a good tool to recruit for the company and it can help identify and align your values.

Christina

LAB is a method to profile a person so that s/he understand how to better communicate, influence towards an objective.

Patricia

The programme helps in engaging the right clients in the right direction and knowing better what exactly they are looking for.

Michelle

People typically act and react in work situations. This gives you information you can use to understand others and ultimately become more productive.

Jeff

Effective communication starts from understanding yourself and then understand others this course will equip you to enable your effective communication.

Siri

This is a life changing experience. It help me change my negative ones into positive.

San

This course allows us to understand us and others better to increase communication, reduce misunderstandings and create more impact together.

Yuan TIng

Understand yourself and others in the relevant context, and being able to communicate and influence in a positive way.

Yee Sin

This is a fun and learning experience. Not a moment bored or disconnected from trainer.

Lixian

To improve our lives, we need to increase our self-awareness and LAB is a tool for that.

Suzanne

It is a tool to diagnose the behaviour profile of a person in a specific context and how you can better communicate with them.

Alvin

The tools that may generate more sales and increase buy-ins to your business.

Mike

I love the LAB Profile…

…and ever since I qualified to use it and teach it to others, I’ve used it more and more each year. Since achieving my LAB Profile Trainer certification in 2011 and Master Trainer/Consultant in 2016, I’ve profiled hundreds of people and used the insights in coaching, personal development, team development, recruitment and problem-solving. I’ve also taught this programme (or elements of it) in Europe, Singapore and Mauritius as well as at home in the UK.

I’ve even used it to create a Culture Change programme that kept the client in the driving seat, didn’t cost the earth and delivered results in less than six months.

Case Study

Hewlett Packard Enterprise Culture Change

Read

If you’re serious about understanding people and bringing out the best in those around you…

Join me for this 3-day learning event and learn how to:

Decode what really motivates someone by listening to their everyday conversation
Choose between the shortlist of candidates for a job, by picking the person who will thrive in the environment and be motivated by the work
Predict who will work effectively at home and who really needs to be in the office
Present organisational and work-based changes in a way that engages and enthuses everyone
Resolve ‘personality clashes’ that threaten the wellbeing of the team and endanger the success of a project
Adapt to new situations readily and help others to do the same
Take the right steps to convince someone and ‘make the sale’ every time

If a friend or colleague was making this offer to me, I’d be thinking….

“How did I miss out on this before?

How come nobody ever told me about the LAB Profile before?

It seems crazy that a profiling tool so powerful isn’t being used by my organisation!

Time to put that right…”

The LAB Profile can be used in all manner of circumstances

Here are just a few examples:

Establishing a deep level of rapport with individuals and groups
Reducing the stress and strain involved in organisational change
Reducing the sales cycle time and increasing customer satisfaction
Designing powerful marketing and advertising campaigns
Recruiting the best people matched to the requirements of a job
Improving the performance management of individuals and teams
Improving the coaching relationship and results achieved
Creating high performance teams by managing people’s strengths instead of suffering from their weaknesses

…and that is why I love the LAB Profile!

What you take away when you undertake this training

After working through 3-day programme with me (I’m a Certified LAB Profile Master Consultant/Trainer) with lots of practical exercises and personal feedback, you gain an understanding of:

The 6 Motivation Patterns that people need in order to get excited about something
The 8 Productivity Patterns that describe how people process information, the environments they need to be productive, their response to stress and how they become convinced
How to discover the Patterns for an individual or group
The types of language to ‘speak’ to the differing patterns
How to apply this tool to any communication context

You also have the opportunity to be accredited as a LAB Profile Practitioner. All you have to do is demonstrate that you can correctly ask the LAB Profile questions, identify the patterns associated with the answers and give clear feedback. Much of the third day is devoted to this.

I promise you that once you’ve mastered the LAB Profile, you’ll wonder how you ever influenced anyone without it. It really does take the guesswork out of your interactions with other people. So if you don’t want to waste any more time wondering what REALLY makes people tick…

“When I first signed up to the LAB profile training I had a vague idea it would be useful for recruitment. On completing the course I now know it can be used for so much more. I found the course interesting and learnt a lot more about myself (even being surprised by some of the strange things I do sometimes). The pace was very good and the profile is actually at its core very simple although I can imagine spending a long time perfecting it.

I thoroughly enjoyed the training and would highly recommend it to anyone. To me it seems like an ideal tool to improve recruitment and I think everyone should be using it. I’m itching to get back to work and start using it to profile my team and help to better understand them and their communication and behaviour.”

Rob Keast

Director Support Services at Spirent

“The 3-day LAB Profiling course has given me a deep understanding of the uses for the technique and the confidence to go out and use it both personally and professionally.

I found the environment very open, supportive and conducive to learning. I certainly got what I wanted from the course.”

Joe Hacker

CRM Professional

“I spent 3 hours on my Master Practitioner’s course looking at metaprogrammes. It was a joy to spend 3 days looking at how the LAB process works. It will add real and genuine value to my work within my own business and in my associations outside as a coach.

Investing in understanding contextually how people are is an invaluable skill. It’s been great fun!”

Simon Rycroft

Business Owner

“The LAB Profile has provided me with a practical way of applying my knowledge of metaprogrammes in a given context to both better understand an individual’s motivation and style of working and develop their understanding of self in real time.

I am now convinced that LAB Profile can make a valuable contribution in the context of career coaching”

Denise Potts

Executive Coach

“Having used metaprogrammes for many years in NLP training and coaching I never imagined how much I would learn and discover in this training. In fact I now don’t think I ever properly understood metaprogrammes until now! Not had I realised how useful this could be as a profiling tool to support coaching and self-discovery. What had the most impact for me was how important the ‘context’ is and how much the patterns can change with different contexts.”

Peter Jefford

NLP Trainer and Coach

“I have been able to do a Sales Training for a leading insurance firm here in the Philippines, using the LAB Profile concepts and techniques that I learned from Dianne.

They were particularly amazed with the Motivation Direction Trait as it specifically pertains to insurance as a product. The feedback was extremely favourable and they are looking for more training, branching into other applications of NLP”

Ben Ampil

Managing Director at Amplius Management Consultancy

“Dianne Lowther is indeed the bearer of a brilliant mind. I have watched her facilitate, coach and inspire others to perform. Her work is elegant and effective. With few words she gives others insights and skills to work better with others, use their own abilities more effectively and live with confidence and compassion.

I highly recommend Dianne as a trainer and coach, and all round wonderful human being.”

Shelle Rose Charvet

``Queen of LAB Profile``

Certification details

Certification for this programme is in partnership with Shelle Rose Charvet, international expert on the LAB Profile and author of the best-selling book, ‘Words that Change Minds’. Certificates are issued jointly by Brilliant Minds and Success Strategies (Shelle’s company) and signed by Shelle and me, Dianne Lowther.

The Venue

Environments are important, so we’re offering this programme at the beautiful Stockton House in the heart of leafy Warwickshire. New for 2024, it’s about 15 minutes drive from the M40 or 20 minutes drive from the A45/A46 Junction. The on-site car parking is free and the lunch is provided by a local cafe, famous for it’s English breakfasts, luscious lunches and fabulous cakes.

To give you the full experience of your days in the heart of the countryside, there are a number of guest houses, air b’n’bs and small hotels nearby. There are even some glamping pods within walking distance!

If you prefer something more formal, there are larger hotels within 20 minutes drive.

Dates for your diary

Tuesday 1 – Thursday 3 April 2025

Investment

The cost of this programme is £1,595 + VAT per person.

Case Studies

In both of these projects, using the LAB Profile was a key factor in the success…

Case Study: Team Development at Thinksmart Software

This is an example of how the LAB Profile is used in team development. To read the full story click on the button below.

Read...

Case Study: Junior Staff Development at Atelier

In this case study you can discover how the LAB Profile is used in personal development. Click on the button to read the details.